Friday, February 01, 2008

Irish airline rapped for 'sexy' schoolgirl ad

And it gives a good reply:

"A flight promotion featuring a young woman dressed as a schoolgirl has landed Irish low-cost airline Ryanair in hot water. The British Advertising Standards Authority (ASA), which monitors publicity material but has no powers to fine transgressors, said the image was "irresponsible" as it appeared to link teenage girls with sexually provocative behaviour.

Ryanair told the ASA that the number of complaints was insignificant compared with the newspapers' combined readership and that the model's short skirt and bare midriff was merely reflective of modern trends.

Ryanair's head of communications Peter Sherrard said it would not withdraw the advert, as many leading British newspapers regularly run photographs of topless or partially dressed women. "This isn't advertising regulation, it is simply censorship. This bunch of unelected self-appointed dimwits are clearly incapable of fairly and impartially ruling on advertising," he said.