Zuckerberg caves and says Facebook WILL ban hate speech in its ads and put warning labels on 'harmful' posts by public figures after nearly 100 advertisers boycotted the tech giant

Facebook CEO Mark Zuckerberg has announced new content policies for the platform, including tighter restrictions on advertising and labels for 'harmful' posts from public figures, following an advertising boycott campaign.

Zuckerberg said in a Facebook Live video on Friday that the company would begin labeling 'harmful' content from politicians that remains 'newsworthy'.

Though he did not name President Donald Trump, the policy comes in response to a campaign demanding Facebook impose tighter restrictions on 'misinformation' in the president's campaign ads, and on his inflammatory posts.

Twitter has already slapped warning labels on some of the president's tweets that it deemed abusive or threatening, and unlike Facebook, Twitter banned all political campaign ads.

Zuckerberg slammed the move when Twitter first labeled a Trump tweet, saying it wasn't up to social media companies to be the 'arbiters of truth' - but the Facebook CEO appears to have had a change of heart following the punishing advertiser boycott.

'We will soon start labeling some of the content we leave up because it is deemed newsworthy, so people can know when this is the case,' Zuckerberg said in the livestream.

Zuckerberg said in a Facebook Live video on Friday that the company would begin labeling 'harmful' content from politicians that remains 'newsworthy'

'We'll allow people to share this content to condemn it, just like we do with other problematic content, because this is an important part of how we discuss what's acceptable in our society - but we'll add a prompt to tell people that the content they're sharing may violate our policies,' he continued.

Zuckerberg also announced new policies cracking down on hateful language in ads, as well as guidelines on voting information.

'We already restrict certain types of content in ads that we allow in regular posts, but we want to do more to prohibit the kind of divisive and inflammatory language that has been used to sow discord,' Zuckerberg said.

'So today we're prohibiting a wider category of hateful content in ads. Specifically, we're expanding our ads policy to prohibit claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others,' he said.

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