Lynx deodorant ads to drop sexist stereotypes

This is idiocy. It was always clear they were meant to be ironic and self-mocking, ridiculing the idea that the path to sexual conquest begins with a spray-can procured from Boots. Have we become so priggish that even self-mockery is dead?

Advertisements for Lynx deodorant will no longer feature hordes of beautiful women following a man sprayed with the scent after the manufacturer promised to drop sexist stereotypes from its marketing.

Unilever said: “The time is right for us change how we portray gender in our advertising”

Unilever said that it was taking action after research showed that only 2 per cent of adverts featured intelligent women.

At the Cannes Lions advertising festival next week the company, which spends £6.3 billion a year marketing 400 brands across the world, will announce a strategy to “unstereotype” adverts and eradicate outdated portrayals of gender.

SOURCE