Sunday, March 02, 2008

Britain: Naughty beer label passes close scrutiny



We read:

"Alcohol advertising watchdogs rejected a complaint against the Wye Valley Brewery in Herefordshire after investigating whether a character on one of its labels was wearing knickers.

Alcohol Concern contacted the Portman Group over a cartoon on Dorothy Goodbody stout, claiming that it "hinted at a lack of undergarments" and was sexually suggestive.

Investigators concluded, however, that the "complainant's imagination had got the better of them" and there was no reason to assume that "Dorothy" was not wearing underwear. The "slightly saucy" label was intended to capture the "spirit of fun and innocence of 1950s rural Herefordshire", they added.

Source

More details here