"Sexist" milk advert?



We read:

"A Cheeky advertising campaign touting milk as a tonic for PMS has come under fire from critics who say the claim is scientifically dubious and sexist.

The US milk processor behind the famous "Got milk?" ad campaign has launched the Everything I Do Is Wrong, website as "Your Home for PMS Management". It includes a picture of a worried man holding several milk cartons with the headline "I apologise for letting you misinterpret what I was saying."

A flurry of fury has followed, labelling the strategy sexist.

"Reducing us to hormonal female psychopaths is no way to get us to drink milk. In fact, that makes me want to rip the milk out of your hands and shove it up your hole,” wrote one [obviously hormonal] critic.

"It seems beneath us to even point out how dumb and sexist it is. But yes. It is both," another wrote.

And the use of a 2005 study that shows calcium may improve PMS symptoms as a selling point for milk has come into question. "Taking calcium probably does help overall ... but it may not help everyone, and for some people it does help it may not help much," a Time magazine report noted.

Source

Some people can't take a joke, I guess. But if we are to take it seriously, I think it is sexist by being anti-men. It portrays men as wimps utterly terrified by their wife's moods.