I have posted before about the uproar caused when the British authorities banned an official Australian tourism advertisement that used the word "bloody". The term is a mild obscenity much used in both countries but virtually unknown in America. It is usually said to be a contraction of an old Catholic oath: "By our Lady".
The Canadians didn't like the advertisement either and placed restrictions on it (though for peculiarly Canadian reasons -- VERY peculiar ones). But to their credit, the American broadcasting authorities did not restrict it. That was not the end of the story, however:
"A key conservative American lobby group is set to unleash a campaign of protest against Australian tourism's "where the bloody hell are you?" TV advertisement. The controversial commercial made its US debut tonight in front of 20 million American TV viewers and one influential group was not amused. The American Family Association (AFA), which has more than two million members and leads campaigns against abortion and gay rights, was upset with the bikini-clad model Lara Bingle's use of "bloody" and "hell" in the ad's tagline".
Source
The amusing thing is that they attacked the advertisement even though they did not understand why the word "bloody" was used. They just thought it sounded nasty.
Below is a picture of the wicked woman who utters the offending words:
