It takes little to provoke the woke mob leading America's cultural revolution

You might never have come across Bon Appetit, a glossy monthly magazine which serves up a cosy mix of gourmet recipes, wine reviews and lifestyle tips to its 1.5 million readers.

It is hard to imagine a less controversial publication, or one that's more quintessentially American with its aspirational blend of self-improvement and conspicuous consumption – and it has been attracting record digital subscriptions thanks to lockdown tips for banana bread and avocado toast.

But popularity counted for nothing when a picture appeared online showing its editor of ten years, Adam Rapoport, dressed as a Puerto Rican at a Halloween fancy dress party. At a stroke he was out, branded a racist.

Then, in a grovelling mea culpa, he confessed: 'From an extremely ill-conceived Halloween costume 16 years ago to my blind spots as an editor, I've not championed an inclusive vision.' He added he was stepping down 'to reflect on the work that I need to do as a human being and to allow Bon Appetit to get to a better place.'

Never mind his successful record as an editor. Or that the picture was taken in 2004, a full six years before he joined the magazine. Or that Mr Rapoport denies applying make-up. Or that he is actually married to the Puerto Rican woman pictured alongside him in the photograph.

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