Thursday, November 21, 2019

Bonds's racy new Christmas campaign showing same-sex couple sharing a kiss is slammed as 'inappropriate' and 'disgusting' with some critics calling for a boycott

It would put me right off buying a Bonds product -- JR

Australian retailer Bonds has sparked debate for featuring a same-sex couple embracing in a passionate kiss in its new Christmas campaign.

The playful ad, titled 'It's the Bonds that make the season', shows a real-life couple sharing an intimate moment in the kitchen while sporting the brand's briefs.

The advertising campaign was posted on Instagram and Facebook on Monday, with the caption: 'It's the little moments that make the Christmas season so special.'

While many fans praised the underwear brand for promoting 'love is love', others described the ad as 'inappropriate' and 'disgusting'.

Some people questioned whether it was 'necessary' to show 'sexualised behaviour'.

'Unnecessary... Why do they need to be so sexual? Before anyone gets tingles in their pants and jumps down my throat I would be saying the same if it was a man and a woman. I don't see why they need to have their tongues intertwined,' Mel said.

Kelley said: 'If it was a man and woman making out it would be flagged inappropriate and too much, but the double standard of it being deemed appropriate because they're gay... it's too much.'

Others even threatened to 'boycott' or 'unfollow' the brand on social media.

'Why Bonds? Would have been just as horrified if this was a straight couple. Unfollowing,' Melanie said.

An Ad Standards spokesperson confirmed to Daily Mail Australia it 'received less than five complaints about the campaign which are currently being assessed'.

SOURCE  

2 comments:

Anonymous said...

There is not any legitimate reason to promote homosexual behavior, but some people will do most anything to make a profit.

Spurwing Plover the angry Shorebird said...

Proving in the Middle ast they throw gays off the tops of tall buildings and in the Land Down Under they produce these nasty ads a simple Boycott is in order it wa go further t hen tossing someone from a the top of a skyscraper and is totaly lawful and peaceful