White chocolate biscuit is "racist"



A New Zealand biscuit television commercial has been slammed as 'racist' by angry customers after the ad claimed the colour of a biscuit could affect its taste.

The commercial was supposed to introduce a new white chocolate biscuit with a hint of humour.

But angry customers shared their frustration with the commercial for Griffin's new Toffee Pops Caramelised White Chocolate biscuits, with some people calling the ad 'horrible and hateful', Newshub reported.  

The Advertising Standards Authority complaints board found the TV ad was not being racist, despite garnering a number of complaints from outraged consumers, who said its appeal to children worsened the racial overtones.

'The colour of a biscuit character's face is called into question in terms of whether they might be as good to eat as the other characters,' one person wrote.

'It encourages racism and with the animated style is likely to appeal to children. Horrible and hateful role modelling in a multicultural society.' 

But the creators of the advertisement defended the commercial, saying it was designed to be 'tongue-in-cheek' and in deed aimed at a much older audience. 

The animated ad featured three classic three milk chocolate Toffee Pops biscuits having a conversation with a new white chocolate version of the treat.

In the video, one of the three milk chocolate biscuits introduces the newly-created white chocolate biscuit by saying, 'welcome on board'.

The white chocolate biscuit replied, 'please to meet you all', with the other bickies saying, 'that's an interesting coat', and 'yeah, love it'.

The Griffin's website promote the new treat as a 'deluxe edition of luxurious caramel toffee smothered in decadent caramelised white chocolate'. 

SOURCE

Griffin's make excellent biscuits.  They should export them