British Vogue editor Edward Enninful accused of 'whiteness' on February cover

Celebraties and style icons are generally white and so are the people who buy the rag.  He is just selling to his market

Two issues into his editorship and British Vogue chief Edward Enninful has already raised eyebrows over his third cover.

Promising to bring more diversity to the tome than his predecessor, Alexandra Shulman, Enninful, who is black, won praise for putting model and activist Adwoa Aboah on the cover of the December issue, his first in the editor's chair.

But preview photos of the February issue, which goes on sale on Friday, have led to comments on social media that the magazine had already dropped the ball on diversity.

Starring Nicole Kidman and Margot Robbie, the photo is accompanied by the coverline, "Hollywood's new era", and lists underneath the names of four other actresses – Emma Stone, Gal Gadot, Saoirse Ronan and Hong Chau.

Despite the inclusion of Gadot, who is Israeli, and Chau, who was born in Thailand, the comments on Instagram were less than complimentary.

"Celebs once again, not surprising, I thought the new British Vogue team wanted to focus more on real models, what a big disappointment," wrote @fashionruntheuniverse.

"Everyone was hating on Alexandra [Shulman] for the lack of diversity, where's the diversity after she left, I don't see it," wrote @llinalluna.

On Twitter, the reaction was similarly downbeat.

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