Australia: Chilli sauce label criticized for calling Prime Minister 'an idiot'



A chilli sauce company has been under attack on social media after labelling prime minister Tony Abbott an 'idiot' on their product.

Darwin Chilli Co has triggered an online storm after a photograph of a 'Darwin Hot Sauce' bottle label was shared across Twitter and Facebook, which also drove the company's Facebook page to 72,000 percent in traffic.

The label reads: 'Darwin hot sauce (sriracha style) is what it is. We are sorry that our Prime Minister, Tony Abbott, is an idiot. Heat level: Cat3.'

The company owner, who wished to not be named, told Daily Mail Australia the idea came to light from an 'old school labelling joke that started in France from the 1980s'.  'A french clothing company wrote under their washing instructions that they were sorry that their president was an idiot. It's funny and I've always remembered that.

He said the label is 'just a bit of a joke' and 'nearly everyone gets it' but it has offended a few over social media and has attracted a significant amount of 'internet trolls'. 'The negative comments don't bother us - it's just a sense of humour and we think it's hilarious.

Despite the negative backlash on social media, the owner said the company will continue to run their 'Tony Abbott' labels.  'By popular demand, our Tony Abbott labelled sauce will be available for backorder,' he said.

SOURCE