Australian Cafe called out for sexist ads
The Bavarian Bier Cafe in Sydney has been slammed on social media for a sexist marketing campaign that compares women to meat while attempting to raise money for a breast cancer charity.
Collective Shout, a group that targets marketers which objectify women, says the ad which places the words "we've got the best racks" next to a sexualised image of two women is "flat out exploitation."
The group is asking consumers to complain directly to the restaurant on their Facebook page.
The campaign was launched several months ago and the image was shared on Daily Life's Facebook page on September 27 where it unanimously offended readers.
"While we continue to see women [being] treated as sex objects, equality will never happen. It's not harmless, it's offensive. Think of it this way, is this what we want for our daughters [and] granddaughters of future generations? No!" said reader, Michelle Groeneveld.
In what we can only imagine was a way to "make good" on bad publicity, the cafe recently added a caveat that for every serving of the ribs sold, the company would donate $1 to Treasure Chest Charity, a group which raises money for breast reconstruction for women who have survived breast cancer.
SOURCE
No sense of humor
9 comments:
Of course it's sexist. It's also effective, and when women want to stop being treated like objects, they'll stop dressing to show off their...uhm.....racks.
What the hell do they think helps the sexes get together and reproduce? It's looking at each other as sex objects.
I'd bet these same women complaining about being looked at as sex objects would look at a buff man in the same way and yet be totally unaware of their own hypocrisy.
Actually, the question here is which babe in the ad is hotter. I vote for the brunette.
Slinky: I'll go with the blonde although I confess that I believe both of them prove you CAN have too much of a good thing.
I think they mean the ribs in this one its just liberal are such a bunch of nambdy pambdies
Why is it that women are always demanding that they have control over their bodies. Yet when one, or in this case two, women do something with their own bodies that they disagree with, it is now wrong. I am assuming those two women were not forced to make the ad.
If the watresses lokk anything like the picture i would imagine the place is jammed.
Looks like a lot of photo shop to me.
Mmmmm Booobbs.. I mean, Mmm riiiiibs and booobs..
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