Wednesday, October 29, 2014

"FAT" is a forbidden word

If you're trying to win over customers this Halloween, this is certainly not the way to go about it.  Walmart apologised on Monday after sparking outrage for labeling plus-sized Halloween costumes as "fat girl costumes" on its website.

"This never should have been on our site," a spokesperson from Walmart said. "It is unacceptable, and we apologise. We are working to remove it as soon as possible and ensure this never happens again."

The issue was first reported by Jezebel on Monday, who called the company's costume section "truly the hottest of messes."

People expressed outrage the most public way they knew how: on Twitter.

The company later removed the all plus-sized items from the category, leaving the "Fat Girl Costumes" page empty — though the category remained on Walmart's website.



Bird of Paradise said...

Political Correctness has become a modern day pluague in america

Anonymous said...

This is not "political correctness," this is a case of a company acting in a really stupid manner which insulted customers.

If you are trying to sell something, rule #1 is "don't insult the people who buy the product."

Dean said...

Someone in the Walmart organization most likely will soon be looking for a job, if not searching already.

Anonymous said...

While it is quite funny it is also terrible marketing.
Referring tot your potential customers as 'fat girls' was bound to upset some lard-asses.

Anonymous said...

10:27 rule #1 of marketing is "don't tell the truth to your customers" (at least not bluntly).

Go Away Bird said...

I guess their going to make santa slim down now