Sunday, August 05, 2007

Intel Falls Foul of the Fault-finders



We read:

"Intel, the computer chip maker, has been forced to apologise for an advertisement which has been widely criticised as racist.

The ad, which was for a new generation of micro-processors, showed six black sprinters crouched in the start position in front a white man wearing a shirt and chinos in an office.

Above the image was a slogan which read: "Multiply computer performance and maximise the power of your employees."

Blogs were quick to spot the connotation of a white master surveying a group of black workers apparently bowed at his feet

Source

We mustn't mention that blacks really are the fastest sprinters, of course.