Period product company that referred to 'bleeders' in an Instagram post is accused of 'erasing women' with 'dehumanising and insulting' language

A period products company has come under fire for 'erasing women' in an Instagram post referring to 'bleeders' rather than women, which critics have described as 'insulting and dehumanising'.

London-based company Yoppie released a statement on Instagram which said the majority of 'bleeders' are not aware of the 'symptoms' which occur during the menstrual cycle.

Furious social media users were quick to point out the 'misogynistic and objectifying' language used, which company founder Daniella Peri told FEMAIL was designed to 'bust the social stigma' around period blood, as well as being inclusive to 'people who menstruate who are not women'.

Founded in 2016, Yoppie is a subscription-based period product company providing vegan and eco-friendly tampons, pads and liners, as well as supplements and skincare products

https://www.dailymail.co.uk/femail/article-10618579/Period-product-company-comes-fire-referring-women-bleeders.html

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