CrossFit CEO Greg Glassman loses Reebok sponsorship after insensitive US protest post

Combining black deaths and the Coronavirus is wrong, apparently

A firestorm has erupted in the fitness world, with gym owners and influencers deserting an exercise boss after he fired off an insensitive tweet.

CrossFit is a high-intensity interval training program which has gyms across the world

Its highly popular form of exercise has also spawned the CrossFit Games as well as making a slew of its devotees into bonafide CrossFit stars.

But over the weekend the fitness company’s US-based CEO Mr Glassman sparked fury when he tweeted in response to a tweet by the Institute for Health Metrics and Evaluation which said racism and discrimination were “critical public health issues”.

“Floyd-19,” Mr Glassman wrote in response, referencing the killing of black man George Floyd, whose death in police custody has sparked the worldwide Black Lives Matter movement.

The backlash against Mr Glassman was swift, with followers calling out his tweet as ”tone deaf” and “disgusting”.

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