KFC ad slammed for ‘gender stereotypes’ and ‘sexist grooming of boys’
The fast food giant’s latest ad, which shows young boys “ogling” a woman’s cleavage, has been slammed as “tired” and “sexist”.
The ad recently came to the attention of Collective Shout, a grassroots movement against the objectification of women, and was called out for its unhealthy stereotyping.
The 15-second commercial for KFC’s Zinger popcorn box opens with a young woman checking her appearance in the reflection of a parked car window.
As she leans forward to adjust her cleavage, the window rolls down to reveal a very unhappy mother and two young boys staring open-mouthed.
The woman “saves” herself from further embarrassment by saying “did someone say KFC?” – a catchphrase that is part of a series of ads showing people using KFC to get out of awkward situations.
According to Collective Shout spokesperson Melinda Liszewski, the ad “grooms young boys” as it plays on certain “sexist” behavioural expectations.
“The ad is a play on tired old stereotypes, where young women are sexually objectified for the benefit of men – even young boys – and the males are helplessly transfixed when confronted with the opportunity to ogle a woman’s body,” she said.
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4 comments:
Women are the primary source of the objectification of women. Many women go out of their way to objectify themselves.
Can some one explain to me the logic of young women wearing clothing that exposes their cleavage and the claim that this is sexist? It's the woman who decided wear such clothing, so if there's anything sexist about it, it must be the woman who "bares" the blame.
Islam teaches that women are the primary temptation of men, and those who do not dress modestly at all times are worse than the devil. This ad seems to confirm that belief - which makes its critics Islamophobic. See how I got there?
The AD plays on an ACTUAL viral video, the complaints are from people who are trying to deny the reality of the world around them.
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