Fast-food outlet accused of crossing the line for using D-word in meatless burger advert

The conservative group One Million Moms is accusing Burger King of “crossing the line” over an Impossible Whopper commercial that uses the “D-word”.

“Burger King is airing a commercial that uses profanity to advertise its Impossible Whopper – a burger made from plants instead of beef,” the group’s website reads. “The language in the commercial is offensive, and it’s sad that this once family restaurant has made yet another deliberate decision to produce a controversial advertisement instead of a wholesome one.”
, which is a division of the American Family Association, called out a commercial that documents the reactions of taste tests of the now-popular meatless burger.

One man, completely stunned by the Impossible Whopper’s tastiness says: “Damn, that’s good.”

Apparently the use of the “D-word” went too far for One Million Moms.

“One Million Moms finds this highly inappropriate. When responding to the taste test, he didn’t have to curse,” the group said. “Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial.”

The group called the ad “irresponsible and tasteless”.

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