Naughty lingerie ad



IT’S fair to say that Eloise Monaghan has had a gutful. For 10 years the creator of the Honey Birdette lingerie range has been battling people who complain about the appearance of women’s breasts in her advertising campaigns.

One year she had an image banned because it showed too much “side cleavage”. Today, it’s the image above that has caused all the fuss.

After receiving a complaint, the image has been banned by the Australian Ad Standards Bureau for breaching Section 2.4 of the Code which states that “Advertising or Marketing Communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience”.

It’s one of seven pictures that appears on digital billboards in Honey Birdette lingerie stores around Australia. But this particular shot that shows the “Issy” range, has been deemed too racy because it exposes minors to “inappropriate marketing” by using “highly sexual images”.

The big problem with this particular shot? You can see the models’ nipples.

Monaghan — who finds the image “beautiful” — deems it all utterly ridiculous and is clearly exasperated.

“Are they standing there with a magnifying glass looking for the nipple?” she said in an interview with news.com.au.

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