Paris bans 'sexist' fashion adverts from billboards



Adverts considered 'sexist' have today been banned from billboards across Paris after feminists raised an outcry over so-called 'porno chic'. 

The Paris city council voted for the ban today and the city's Mayor Anne Hidalgo said Paris was 'leading the way' in the fight against sexism.

Among those ads which are expected to be banned are those from Yves Saint Laurent's latest campaign, which have been accused of 'degrading' models and even 'inciting rape'.

One image shows a reclining woman in a fur coat and fishnet tights opening her legs while another shows a model in a leotard and roller skate stilettos bending over a stool.

The French fashion house's campaign, featuring painfully thin models, had sparked outrage with calls for it to be banned.

The Local reported that from now on advertisers in Paris will have to 'ensure that no advertising of a sexist of discriminatory nature can be broadcast on the municipal display network'.

The French company JC Decaux, which manages the billboards, will be given discretion to decide what posters have over-stepped the mark.

SOURCE