'Shut it down': Customers slam Coles ad for referring to sausage sandwiches as an 'Aussie taco'

A bit of imaginative copywriting fell foul of how Australians see themselves.  They certainly don't see themselves as in any way tributary to Mexicans



Australians may be divided on many important issues, but they all seem to agree on one thing - a sausage sandwich should never be called the 'Aussie taco'.

So when supermarket giant Coles decided to feature cricketer Merv Hughes in an advert holding a sausage in bread and call it an 'Aussie taco', social media users lost their minds.

'Whoah whoah whoah... When did Australia agree on calling a snag in bread an 'Aussie Taco? Shut it down,' Leon Sjogren posted, the first of many tweets reprimanding the Coles advertisement.

'I don't know about you guys, but I've never heard a sausage on bread referred to as a "great Aussie taco",' one user posted.

Another added: 'To say I'm going to Bunnings for an Aussie Taco just doesn't sound right does it.'

Others pointed out that while a sausage paired with a slice of bread can go by many names, the 'Aussie taco' title just was not one of them.

'It's called a sausage sandwich. Not an Aussie Taco. Other people call it a snag sanga. Coles get it right please,' one person wrote.

Sausages are the meaty pillars on which society stands in Australia, a country where even 'democracy sausage' was voted Australian National Dictionary Centre's word of the year.

The staple's popularity at polling booths grew to such a frenzy during Australia's most recent election that several websites were set up to map where voters could find the best place to cast their ballot and eat a snag.

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