'Selfie Queen' is a bad expression

I have no idea why



Parents have slammed Sainsbury's for selling a girls' T-shirt emblazoned with the slogan 'Selfie Queen'.

One mother, who goes by the username westcountrywoman on Mumsnet, posted a photograph of the 'offensive' garment which quickly sparked a heated debate.

One user, nicknamed MyKingdomForBrie, said she was appalled by the T-shirt designed for age three, writing: 'Horrible message for girls, pretty bloody depressing as is the whole culture surrounding it.'

Others blasted the design for being 'cringe-worthy', 'tacky' and 'sexist'.

However, despite the backlash, many parents said they did not find the 'Selfie Queen' T-shirt offensive.  'I wouldn't say inappropriate, just a bit naff really,' Pixilicious wrote, while WorraLiberty added: 'We're living in an age where selfies are very common/popular so it's just a silly little slogan that gives a nod to that.'

And it appears that many others are also in support of the slogan.

Indeed, a spokesperson for Sainsbury's told MailOnline that the 'Selfie Queen' T-shirt - made for ages three to 12 - is 'very popular' and 'lots of people like it.'

Defending the design, the retail chain said: 'Children love playing with cameras and taking selfies. 'The T-shirt was designed to be a fun, playful addition to our kidswear range and is popular with parents.'

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