UK: Tesco removes sexist birthday card saying 'Inner beauty won't get you free drinks' from shelves after just ONE complaint

A bit of cynical realism was too much for one female -- presumably one who rarely gets free drinks

Supermarket giant Tesco is removing a sexist birthday card which boasts 'inner beauty won't get you free drinks' from its shelves after receiving just one complaint.

A shopper angrily condemned the retailer on social media this week after noticing the 'moronic' card while at a Tesco store in Horwich, Bolton, Greater Manchester.

The woman claimed the supermarket was 'living in the dark ages' and said she was offended by the card's message, which jokes about women flaunting their looks.

The front cover of the offending birthday card carries the words: 'To a Fab Sister. Remember, inner beauty...won't get you free drinks!'

The woman, who asked not to be named, tweeted the company on Monday morning to say: 'Found this on a shelf in your store...nice to see how you view women!!!'

Tesco replied: 'I'm sorry to see this. I'd like to look into this for you, please can you advise the store you visited?'

The official Tesco Twitter account pledged to pass on her feedback to the store in question, and the supermarket has now agreed to 'phase out' the card from stores across the country.

A spokesman confirmed: 'We've listened to customer feedback and will be phasing this design out of our card range.'

SOURCE