Must not mention that "coming out" may upset your parents

When they see the chance of grandchildren receding, most parents would probably be upset

Margarine giant Flora has become embroiled in a homophobia row after launching an advertising campaign that appears to liken a parent's anguish at being told their child is gay to a bullet through the heart.

On a pink background, the advert depicts the words 'uhh dad, I'm gay' fashioned into the shape of a bullet as it flies through the air towards a human heart made of china.

At the bottom of the poster, next to Flora's famous logo, appear the words: 'You need a strong heart today.'

The soft-spread monger, which is owned by consumer goods firm Unilever, has come under a barrage of criticism from gay rights groups who claim the advert, which appears to have come out of South Africa, is homophobic.

Twitter came alive with anger last night as users vented their outrage at the advert's connotations.

Jamie Rowe wrote: 'Dear @Unilever - great work with the homophobic Flora advert, d****ebags.

The campaign, apparently the brainchild of Lowe + Partners Johannesburg, also has a similar advert referencing the Kama Sutra.

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