Insinuations of Homophobia Force Nike's Hand: Sportswear Company Yanks New Hyperdunk Shoe Ads on Anti-Gay Concerns
We read:
"Nike has pulled some advertisements that appeared to send out anti-gay messages, according to the online edition of The Oregonian newspaper. The newspaper said controversy arose last week over some advertisements for Nike's new Hyperdunk basketball shoes. The ads were dubbed homophobic by bloggers and critics, the paper said, according to a Reuters report.
Concerns were first raised by Gawker. (See the blog post here). Under a post titled "Does Nike Hate Gays? Or Do Gays Hate Basketball?" the blog said the ads showed a basketball player's face in the groin area of another player seemingly dunking a ball. Gawker also carried a picture of the ad on the blog, reports Reuters writer Varsha Tickoo.
The picture was accompanied by slogans like "This ain't right" and the blog said the ads appeared offensive to African-Americans too. The two players featured in the picture looked African-American. "Nike should pull the ads. Or rework them to be friendlier to gay basketball fans, at least," the blog said in its post.
The Oregonian's report published on Saturday quoted a Nike spokesman, Bob Applegate, saying three separate poster and billboard ads would be taken down in Portland, Oregon "as expeditiously as possible." The ads also appeared in New York City streets and subway tunnels, the paper said.
Source
I thought being homosexual was just great these days. Apparently not. Or is the problem that the players were black? Are blacks not allowed to be homosexual? Very strange. I guess I just don't understand the complexities of getting it just right in this area.
4 comments:
In the PC'ized society we're living in, being "offended" by anything = power and $$$. Also, everyone knows that generally speaking, blacks are anti-gay.
Aren't "they" also protesting a Snickers commercial for being anti-gay?
I want to file a protest for every commercial that makes parents - of either sex - look like fools!!
BTT
I want to protest commercials, which demand that I tell my doctor that I need such & such drug.
But don't tell me what disease the drug is supposed to be for.
Fact: Did you know that some 12 years ago, the US congress "quietly" passed legislation giving TV networks the ability/power to show as many commercials as they want? No, i didn't think you did. And in TV land, the more commercials you show, the more money you make. That's the reason there's nothing else to watch.
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