Australia: Whisky ad too sexy



Sounds like a great ad:

"An alcohol advertisement with topless Swedish sunbathers being stalked by peeping toms could prompt a crackdown on the industry's advertising tactics. Outraged health groups will lodge formal complaints about the Jim Beam advertisement, describing it as one of the most offensive promotions in the industry's history. The Federal Government has slammed it.

The bourbon maker's campaign, The Neighbours, includes TV and internet ads showing two blondes in G-strings applying sunscreen, bouncing on a trampoline and finally stripping naked as they're watched through a hedge by "Stevo next door" and his mates.

A 30-second TV version, first shown on Friday on Fox Sports, features one semi-naked women stating: "We say, Aussie, Aussie, Aussie, take off your cozzie." Viewers are then directed to a website with a longer ad in which the women are spied on as they undress. The camera zooms in on their breasts and backsides before ending with a close-up of one topless woman washing dishes at the kitchen sink.

The Australian Drug Foundation and VicHealth will make complaints against the ad, claiming it trivialises the criminal act of stalking, objectifies women and links sex to alcohol - a breach of the industry's own self-regulated advertising code.

Source

I fail to see what it has got to do with health!

There are various videos of attractive women on the Jim Beam site but the one above seems to have been purged.