Tuesday, April 08, 2008

Starbucks and 'Laissez Faire'

We read:
"Laissez-faire. It's a policy that made Starbucks vastly successful. But don't try to put that phrase on a customized Starbucks Card. The cards are supposed be personalized to reflect customers' tastes and uniqueness. They are available in a range of colors, often given as gifts and used by regular customers who prefer to prepay for their java.

But when my friend Roger Ream, president of the Fund for American Studies, received a Starbucks gift card for Christmas, he found there was a limit to how personalized a card could be. His card required him to customize it on the company's Web site. So he went to the site and requested that the phrase "Laissez Faire" be printed on his card. A few days later he was informed that the company couldn't issue such a card because the wording violated company policy.

Starbucks's company policy is this: "We review each Card before printing it to make sure it meets our personalization policy. We accept most personalization requests, but we can't honor every one. Some requests may contain trademarks that we don't have the right to use. Others may contain material that we consider inappropriate (such as threatening remarks, derogatory terms, or overtly political commentary) or wouldn't want to see on Starbucks-branded products."

Is the phrase "laissez-faire" threatening? Only to officious bureaucracy, I would think. So, it must be that the phrase is considered to be "inappropriate" by corporate Starbucks.... Maybe Starbucks considers the phrase inappropriate because it's "overtly political commentary"? Certainly my friend regards it as a firm statement of political philosophy.

And so, at my suggestion, my friend went back to the Web site and asked that his card be issued with the phrase "People Not Profits." Bingo! Starbucks had no problem with that phrase, and the card arrived in a few days. I wondered just what the company's standards were. If "laissez-faire" is unacceptably political, how could the socialist slogan "people not profits" be acceptable?

Source

There is no doubt that Starbucks is Left-leaning. They come from Seattle, after all. There are however plenty of other places to get coffee and it mightn't be a bad idea if conservatives looked elsewhere. Why would you want to give profits to people who despise you and all you stand for?

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