Tuesday, August 13, 2019
'No red hair': Milka chocolate advert sparks outrage after casting call bans redheads and fat children
The announcement was in fact a considerate one. If it had not been made, people in unwanted categories -- fatties and redheads -- might have wasted their time applying.
It was however rather crassly put. They could have got their message out much more politely by saying: "With apologies, we are not looking for large or red-headed girls at the moment". Among fatties, "large" is code for "fat" so the message would have been understood
A casting call for a Milka advert has sparked outrage after appealing for a prepubescent girl who is not overweight or has red hair.
The actors' agency Spotlight UK was advertising the role of 'Mia' for the chocolate bar's Christmas advert.
The casting call specified it wanted 'no children over 4ft 4ins', 'no overweight children', 'she must NOT have reached puberty' and she must be 'beautiful and angelic'.
It specified further: 'She can be aged 9-12. If she is 12 she must be very small and still be childlike.'
The advert also said 'eye colour and hair colour are not important but no red hair'.
It was shared on Twitter by outraged performer Helen Raw and celebrities including comedian Kathy Burke and Baroness Tanni Grey-Thompson have heavily criticised the advert.
Kathy Burke said: 'Imagine being the kids that don't get the job - you're just not beautiful enough I'm afraid, my darling, now off you pop and be riddled with insecurities for the rest of your life.'
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5 comments:
so now you can't have any preferences in any category. just put your number in and take what you're assigned.after all we can't have anyone being better at antthing than anyone else, it would make somebody, somewhere unhappy
If it was a casting call, obviously most of them weren't going to get the job anyway. Why put those types of preferences in the ad?
'Imagine being the kids that don't get the job - you're just not beautiful enough I'm afraid, my darling, now off you pop and be riddled with insecurities for the rest of your life.'
Political Correctness run amok again.
Oh, the horror. Imagine the butt hurt of all the going into middle age snowflakes when the leading man casting call says, "balding men need not apply." Everyone is not suited for every job, period.
The "type" is being cast. If it's a "family" type commercial, and they've cast mom, dad, and 23 other children, and NONE of them are redheads, why get any angelic prepubescent red headed girl's hopes up?
Sorry, snowflakes, the rules in advertising are - you've got to be "loved" by the camera, which means you've got to be "loved" by the person directing the spot.
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