Online store is forced to pull a white t-shirt from sale because it has the slogan 'It's ok to be white'

Sounds like It's NOT ok to be white

An online store has been forced to stop selling t-shirts printed with the slogan 'It's okay to white' after the public slammed the item as 'inherently racist'.

Trade Me had been selling the shirts manufactured by VJM Publishing who marketed the item as a way to troll 'anti-white bigots' and 'local communists'.

The New Zealand auction website previously said they would continue to sell the shirts despite backlash because they didn't breach rules.

But after being inundated with complaints, the online shop took down the listing on Thursday night.

The phrase 'it's okay to be white' has been adopted by white supremacists across the globe.

VJM Publishing's listing read: 'An ''It's okay to be white'' T-shirt will let people know that you are not a racist who thinks that a child can be born into sin if others with the same skin colour have acted badly in the past.

'Wear this shirt as a white person to troll your local Communists, or wear this shirt as a brown person to troll stuck-up middle-class urbanites. Either way it's funny!'

The company's head of trust and safety George Hiotakis said 'items which marginalise individuals or promote one race at the cost of another cannot be sold'.

The white t-shirts are now being sold by another online store, Allgoods.co.nz.

The new listing says: 'The infamous 'It's Okay To Be White' t-shirts that caused problems on TradeMe!'

'Resist the Orwellian thought police with this t-shirt! The Human Rights Commission thinks that we shouldn't be allowed to sell these shirts - help up stand up for free speech by telling them where to stick it!

'It is in no way racist, hateful or divisive to say that it's okay to be white!'

SOURCE