Sunday, April 09, 2017


Must not make light of  street demonstrations

They say there is no such thing as bad publicity. This was not what Pepsi anticipated when they released their latest advertisement, which has left a not-so-sweet taste in the mouths of many forcing the company to apologise and pull down the advert.

The advert at the center of the storm featured a young model – Kendall Jenner – who abandons a photoshoot, stuffs her wig in the hands of a clueless black female assistant and joins a street protest.

In what now looks like an attempt of art imitating life gone horribly wrong, the Pepsi advertisement was accused of being racist and trivializing the “Black Lives Matter” protests that have been going on in the US to protest against the killings of blacks by police.

In the advert christened “jump in” the model is seen standing up to police and offering them a can of Pepsi, which magically softens the mean-looking policemen who thankfully accept the can.

The advert is re-enacting the iconic image that captured 28-year-old Ieshia Evans, the young black woman standing up to a line of heavily armed policemen during a Black Lives Matter protest last year.

However, Pepsi opened a can of worms after the advert blew up on their faces, forcing them to release a statement admitting failure.

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and we apologise…we are pulling the content and halting any further roll out,” said the statement.

As expected, the Internet did not spare Pepsi the backlash and mockery.

The advert was fiercely criticized for downplaying the massive sacrifices made by the Black Lives Matter protest and suggested it was tone-deaf and insensitive to the many lives lost in the civil rights movements.

SOURCE


6 comments:

Bird of Paradise said...

Liberals have way too much time on their hands and way too much time to to whine about things that offend their fellow snowflakes

Anonymous said...

I watched the commercial and thought it was pretty good, but then, I am a white racist bigot according to the Obama Administration.

AIB/44

Anonymous said...

Black lives would be much better if so many blacks did not engage in criminal activities.

Anonymous said...

The 'massive sacrifices made by Black Lives Matter'? Such as losing their place in the McDonalds queue or at Walmart? Perhaps being late for their welfare interview? Seriously the US needs to tell these losers to sit down, shut up and stop committing crime if they are unhappy with law enforcement. The problem begins and ends with them and those they seek to allow to escape the law.

Spurwing Plover the fighting shorebird said...

Riots,Vandalism,Looting,arson violent behavior these black goons refuse to be civilized

Anonymous said...

Another example of how little these professional offendees know about the world outside their own bubbles.
Of course, the ad couldn't be about any other protests.
Of course, it couldn't be about any other figures standing up to authority
Of course, it couldn't be a comment on the world we live in more generally.

No - it can only be about BLM.
Sad.