Friday, April 07, 2017

Black is beautiful but you must not praise whiteness

Nivea, a German-based skin care brand, has pulled a “White Is Purity” advertisement after it caused quite a stir for being racially insensitive.

The ad, which featured a woman with dark hair flowing down her back while wearing a white robe in a brightly lit room, was a promotion for the brand’s Invisible for Black and White deodorant and featured the tagline, “Keep it clean, keep bright. Don’t let anything ruin it, #Invisible.”

The post was shared on Nivea’s Middle East Facebook page and sparked immediate outrage on social media, with people accusing the company of being insensitive and racist.



Anonymous said...

An advertising campaign that probably gave no thought at all towards racism when it was conceived is labeled as racist.

How exactly unlike what the Reverend Martin Luther King wanted.

Bird of Paradise said...

More of this P.C. Nonsense all becuase of some little whining liberal snowflakes get their silly little feelings hurt Stu[id bunch of pathetic excuses for a person

Anonymous said...

If you shuffle the letters of NIVEA you gate NAIVE. How appropriate. Dumb fools walked into a racism argument through stupidity. Learn and know your market you idiots. Personally I wouldn't enter that regional market in the first place.

Spurwing Plover the fighting shorebird said...