Friday, April 07, 2017
Black is beautiful but you must not praise whiteness
Nivea, a German-based skin care brand, has pulled a “White Is Purity” advertisement after it caused quite a stir for being racially insensitive.
The ad, which featured a woman with dark hair flowing down her back while wearing a white robe in a brightly lit room, was a promotion for the brand’s Invisible for Black and White deodorant and featured the tagline, “Keep it clean, keep bright. Don’t let anything ruin it, #Invisible.”
The post was shared on Nivea’s Middle East Facebook page and sparked immediate outrage on social media, with people accusing the company of being insensitive and racist.