We read:
" The [Leftist] Federal Opposition is considering banning the use of cartoon characters in the advertising of food and drinks aimed at young children if it wins power. Characters such as animated film ogre Shrek are widely used in advertisements for fast food and breakfast cereals aimed at children.
Labor's health spokeswoman Nicola Roxon says many parents are concerned about their use as marketing tools. She says Labor thinks the use of cartoon characters in promotions is a way of getting around industry codes. "Labor is certainly considering closely whether we could ban the use of toys and kids' giveaways and licensed characters in the advertising and marketing of food and drinks," she said.
Source
