Monday, July 23, 2007

Sense of humor dangerous these days

We read:

"Chrysler Group apologized on Thursday for an advertisement that showed a dog being electrocuted beside its new Dodge Nitro sports utility vehicle.

The ad, created by BBDO Netherlands which supports Chrysler's sales in the Dutch market, shows a dog being electrocuted after urinating on a Nitro's wheels. The agency is part of Omnicom Group Inc's BBDO Worldwide.

The ad, which ends with the dog going up in flames, has the tagline "charged with adrenaline." According to Chrysler, the ad was placed exclusively on the Internet.

"Chrysler Group was dismayed to discover that an advertisement created by an ad agency supporting our Netherlands Market Performance Center goes far beyond the bounds of what the company considers appropriate," Chrysler said in a statement.

The company said the ad included "fictional yet inappropriate treatment of an animal" and said it was "in extremely bad taste."

Source