Fireman Sam axed as fire service mascot 'because he is not inclusive enough'
Lincolnshire Fire and Rescue Service said it made the decision after receiving negative feedback about the mascot, which is based on the popular children's TV show.
Now the force's other mascots - fire extinguisher-shaped Freddy, Filbert and Penelope - will be used in place of Fireman Sam.
According to Government statistics, 5.2% of firefighters in England were women in 2017.
Lincolnshire's Chief Fire Officer, Les Britzman, said the mascot was "outdated" and did not help sell the fire safety message.
He said: "Firefighters nationally and residents locally have raised some concerns that Fireman Sam doesn't reflect the fire service today, in terms of both the job itself and our workforce.
"It's important to us that our open days and community events don't make anyone feel excluded and therefore we took this decision.
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5 comments:
Oh, how terrible to be excluded !
are there any men in the firehouse? if the he is representative and being excluded on his race. isn't that a no-no?
Ah ha!
Little do they know that Fireman Sam is actually 49% female, 12% black, 7% Muslim and 1% Asian.
He is also bi-curious and willing to consider trans-genderism.
Suckers!
I have never known of a real life fireman, no matter what his skin color, to fail to respond to fires, unless the people in the vicinity of the fire are shooting at them.
The Chief Fire Officer is Les Britzman - a Jew. He's one of the tribe that has been in the forefront of disassembling Western Christian values by a "long march through the institutions" in the name of 'inclusiveness' and all that is demanded by the Frankfurt School's Cultural Marxist agenda.
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