Cyclists group demands 'appalling' AAMI commercial be taken off screens immediately - even though there's NOT a bicycle in the ad

A new term:  Cycling is now "active transport"

An Australian cyclist group has slammed an AAMI Insurance advertisement and demand it be taken down, even though there are no bikes in the video.

Members of the Australian Cycle Alliance (ACAi) say the advertisement is 'appalling' and are calling for the insurance company to take it off screens immediately.

The video shows a family who have to use scooters - a form of active transport - to get to school as their car is in the repair shop.

While the father is eager to use scooters as a mode of transport, the children are reluctant as they are humiliated by what their friends may think.

The ad then suggests AAMI Comprehensive Car Insurance will provide a hire car for families while their car is out of action.

President of ACAi, Edward Hore, told Daily Mail Australia the alliance finds the video discouraging as it makes active transport look like a last resort.

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