Dior pulls its 'tone deaf' Johnny Depp advert for its 'Sauvage' cologne after it is sparks outrage over its 'racial insensitivity' to Native Americans

Dior has deleted ads from its social media accounts promoting its Sauvage fragrance after it faced a backlash because of its use of Native American culture.

A video on Twitter featuring a Native American dancer and an Instagram post explaining the campaign that was crafted with Native American consultants was deleted hours after the fashion house was called out for cultural misappropriation and being insensitive.

As part of the Sauvage campaign, Johnny Depp stars in a film called 'We Are the Land' that is described in marketing materials as an 'ode to Mother Earth'. 

In the ad, the narrator says, 'We are the land', as a Native American man performs a traditional dance before the screen goes black. 

It also featured Johnny Depp wearing a multi-colored poncho while playing guitar, and a dark-haired model with long hair in Native American dress.

Hours after it was posted on Friday, the video was deleted from the luxury designer brand's social media accounts.

Soon after posting the video on Twitter and Facebook on Friday, users were quick to criticize the designer brand.

One user called @AmyBertrand: 'if you wanted to be authentic you should of made a perfume called "colonizer," a journey deep into the colonial soul , in a stolen territory.

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