Sunday, October 30, 2011

South Africa bans deodorant advert showing angels falling from heaven... because it offends Christians

South Africa is a very Christian place in theory -- though not in practice
An advert which shows angels falling from heaven because they are attracted to a man's deodorant has been banned in South Africa after regulators ruled it could offend Christians.

The 60-second commercial depicts a group of provocatively-dressed young female angels descending to earth in what appears to be an Italian town.

Shocked locals then watch in amazement as the haloed women walk towards a young man who is preparing to ride his moped.

A final scene shows the women smashing their haloes on the floor as they advance towards the man, whom the viewers are informed is wearing Axe deodorant. A pay-off line at the end of the advert reads: 'Even angels will fall.'

However it became subject to a probe by the country's Advertising Standards Authority following a complaint from a Christian viewer. The male complainant told regulators he was angered by the suggestion that God's messengers could literally fall for a man on the basis of his shop-bought fragrance.

The ASA banned the advert earlier this month after ruling it was likely others would also be offended.

Source

One would think that the South African authorities would be using their employees more productively by doing something to tackle the country's huge rate of violent crime, robbery and murder.

10 comments:

Anonymous said...

Yep, another case of re-arranging deckchairs on the Titanic.

Menoichius said...

It was a stupid commercial (plus, Axe did get nicknamed "Ass" for its less-than-pleasant scent), but consider me non-offended.

Use the Name, Luke said...

I think I've seen that commercial here.

IMHO, their advertising is a reason to not buy Axe products.

Dr. No said...

But you all must admit that it's quite refreshing (and very rare) to actually see someone taking a stand against the ongoing attacks on Christians and their beliefs.

If this keeps up, we may yet see the day when Christians are treated with as much respect as Jews and Muslims. Well, maybe not that much.

Anonymous said...

Christianity doesn't need to be defended, our God is big enough to take care of his own. He's not some wimpy little god who needs people to go and kill those who offend him by publishing Satanic Verses and things like that.

Anonymous said...

3:31: is virtually admitting that the god of christianity is only a denominational or tribal god who can "take care of his own" - like the hebrew god Yahweh and his "chosen people".
A Creator of the entire Universe would not be so parochial or partisan!

Kee Bird said...

Your right about that one annon 3:31 god can play tough sometimes

Anonymous said...

Anon 3:50 The God of Christianity has an open door policy for those wishing to become "his own", that's hardly a tribal or parochial position.

Anonymous said...

Yeah your God is indeed *tough* with all the diseases he inflicts on humanity throughout history and all the natural disasters, which had/have nothing to do with human so-called "free-will" or stupidity (although that God also apparently created humans with their propensity to be very self-willed and "stupid").

Anonymous said...

"One would think that the South African authorities would be using their employees more productively by doing something to tackle the country's huge rate of violent crime, robbery and murder."

Yeah, universal gun control is working out real well for them, isn't it...