Thursday, April 16, 2009



Must not tell a woman that she has a big bottom



Seriously! In Britain, of course, referring to a beer brand called "Courage":
"For more than 50 years beer drinkers have been urged to "Take Courage" at their local pub, but now the brewers of the famous ale may have to find a new slogan after the advertising watchdog banned posters promoting the brand. The Advertising Standards Authority acted after complaints that the posters - part of a œ2 million campaign - implied that the beer could live up to its name.

One poster depicts a man looking nervous as his full-bottomed partner parades in front of him in a figure-hugging dress. A speech bubble emanating from a large glass of beer states: "Take Courage my friend," suggesting that he should give a truthful answer to the implied question about how the garment reflected the size of the woman's derriŠre.

The advertising authority said in its ruling: "Three members of the public believed the poster implied that the beer would give the man confidence to either make negative comments on the woman's appearance or take advantage of her. "We considered that the combination of the text and the image of the man with an open beer can and half-empty glass of beer was likely to be understood by consumers to carry the clear implication that the beer would give the man enough confidence to tell the woman that the dress was unflattering.

Source

Alcohol does tend to loosen tongues so the advertisement is actually fairly realistic. Apparently that is the problem.

11 comments:

Bobby said...

"Three members of the public believed the poster implied that the beer would give the man confidence to either make negative comments on the woman's appearance or take advantage of her."

----It's advertising! It's not supposed to be taken seriously, maybe it gives you courage, maybe it doesn't.

Yet if the ad had been about a woman getting the courage to dump her boyfriend, I wonder if it would have been banned.

Anonymous said...

The world economy has tanked, people are starving or homeless or both and they are worrying about how an advertisement "might" be perceived?!!!

Anonymous said...

I understand what their ruling is...do they really have some kind of stupid law against the findings?

wow...

Personally, I just see this as another case of a 'board' making a fuss with the sole purpose of justifying their job...much like an auditor.

- darko

Stan B said...

And the last thing we need in the world is a man with the courage to tell the truth!

"No, honey, the dress does NOT make your butt look big - your butt does that all by itself!"

Anonymous said...

I'm guessing the adds promoting Vodka as the "liquid panty remover" doesn't get posted in Britain very often.

Bobby said...

What about Axe? All their commercials/print promises that if you wear that stuff, women will be all over you, you'll be having threesomes, foursomes, at least Courage deals with a real situation.

Anonymous said...

A negative comment? The truth is negative? Well, there is a portion of society that believes so.

As for the fear that someone would take advantage of her, it sounds like someone is obsessed with sex. And it isn't the husband worrying about what will happen if he tells the truth.

Never fear though. The thought police are protecting us.

Anonymous said...

After downing 5-pints of good ole Yankee beer (Samuel Adams) and then gazing at the picture I concluded that not only has she a fat arse but she's a real moooooo cow!

What's the brit advert gestapo going to do?

breathlise me?

Anonymous said...

truth has always been a problem for those in government

Anonymous said...

Firstly, I think the Board correctly identified the meaning and intent of the ad. I think it does imply that the drinker should take the courage to tell his female friend the truth about the size of her derrierre. So what?
Besides, plenty of guys like big butts.
Now - someone needs to ban the Australian beer ad when surplus carbs are airdropped to people 'who will appreciate them - Americans'. Can you imagine them doing such an ad where surplus rice is airdropped on China, surplus money dropped on Israel, surplus dynamite dropped on Iraq or surplus AK47s dropped on Congo???

Anonymous said...

FACT: Most black women have bigger butts when compared to similarly-statured white women. So who freakin' cares?

FACT: Most black men have much bigger dicks then similarly-statured white men.

It's all about equilibrium: White males get the good jobs, black men get big dicks. Black women have desirable big butts and white women get the big black dicks.

So what's the problem?