We read:
"A toy chain has been ordered to discontinue an advertisement that encourages young children to engage in torture, electrocution and force-feeding. The Toys'R'Us print commercial for Mattel's Hot Wheels Maniacs was banned after a flood of complaints from disgusted parents who described it as "sadistic" and "emotionally damaging".
Comprising a toy car manned by a digital driver who "begs, pleads and asks for more pain", it was one of the top-selling Christmas gifts for boys aged five to nine last month. But consumers argued the selling points of the $49.99 toy inappropriately promoted violence and sadistic bullying tactics to young children.
Toys'R'Us withdrew Hot Wheels Maniacs from its shelves pending a review.
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