Beer enthusiasts have been told not to say 'pub crawl' or 'happy hour' to be more inclusive and end 'lad culture' around drinking.
Members of the Campaign for Real Ale (CAMRA) should avoid using phrases such as 'join the lads for a swift few after work' as they could put off women from joining in.
The updated guidelines instead advise members to say they are embarking on a 'pub tour' where they will 'savour a pint'.
Earlier this year, the group launched a diversity drive in a bid to lose its 'male, pale and stale image' and attract more ethnic minorities, women and gay people.
CAMRA was established in 1971 to campaign for the survival of a wide variety of traditionally brewed quality real ales. It now boasts 160,000 members and 45 paid staff, working out of headquarters in St Albans.
However, the 'brand guidelines' have drawn criticism from members, with one saying: 'Just call it what you want and don't be cowed or bogged down by what terminology Camra deems is safe.'
https://www.dailymail.co.uk/news/article-11568847/Beer-enthusiasts-told-not-say-pub-crawl-happy-hour-inclusive-end-lad-culture.html
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