Friday, March 28, 2008

British tea advert cleared of racism

OK to imply that blacks are highly sexed, apparently! I don't think that would pass muster in the good old U.S. of A.

"A light-hearted TV advert for Twinings tea in which three white women flirt with a young black American has been cleared of playing on negative racial stereotypes. The Advertising Standards Authority (ASA) said it had decided not to uphold a lone complaint from a viewer who believed the ad suggested black men were sexually promiscuous and existed to provide sexual services for white women.

In the plug for Earl Grey, Stephen Fry is seen behind the counter of a tea shop as the black male, named Tyrone, writes a message on a blackboard informing customers that the drink "puts the zing in your ding-a-ling".

Dismissing the claims of racial bias, an ASA panel described the innuendo used to promote the aromatic beverages as unlikely to cause widespread offence. The panel observed: "Although we acknowledged the innuendo was mildly sexual, we did not consider that it was reliant on the young man's ethnic origins or a racial stereotype.

Source