Lynx deodorant ads to drop sexist stereotypesThis is idiocy. It was always clear they were meant to be ironic and self-mocking, ridiculing the idea that the path to sexual conquest begins with a spray-can procured from Boots. Have we become so priggish that even self-mockery is dead?Advertisements for Lynx deodorant will no longer feature hordes of beautiful women following a man sprayed with the scent after the manufacturer promised to drop sexist stereotypes from its marketing.
Unilever said: “The time is right for us change how we portray gender in our advertising”
Unilever said that it was taking action after research showed that only 2 per cent of adverts featured intelligent women.
At the Cannes Lions advertising festival next week the company, which spends £6.3 billion a year marketing 400 brands across the world, will announce a strategy to “unstereotype” adverts and eradicate outdated portrayals of gender.
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I can't help but imagine that sales will fall as a result. I could be wrong, of course. It will be interesting to see.
ReplyDeleteWhat a load of metrosexual crap. Why aren't women's perfume ads attacked in the same way?
ReplyDeleteLiberalisms a form of mental insanity brought on by a total vegan diet and watching CNN and reading the NYT's and watching AVATAR 24/7
ReplyDeleteBeam me up, Scotty! There are no intelligent lifeforms left on this planet.
ReplyDeleteYoda. Not when there's liberals around their voice and high pitched and grate on our nerves
ReplyDelete