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Posts by John J. Ray (M.A.; Ph.D.)
Tuesday, April 14, 2015
Companies must not show sympathy
A company has copped a spray after making the 'tasteless decision' to link its product to the tragic murder of school teacher Stephanie Scott.
Pest control company Mortein posted a picture to the account of its mascot, Louie the Fly, along with '#putyourdressout', which was a widely shared hashtag in support of Ms Scott.
The post was accompanied by the caption: 'Even a nasty bug like me can sense it's been a sad week for our great country.I'm putting my vest out to support #putyourdressout. Enjoy this Sunday with your family. It's precious.'
The post was quickly attacked by people who dubbed it insensitive.
'There's a time and a place for everything, and Mortein had no place in posting an ad tying into Stephanie Scott,' one user tweeted.
'Tasteless decision by the social marketing team,' another said.
SOURCE
A few years ago the makers of BLACK FLAG got in hot water after making a comercial where they played TAPS for dead cockroaches
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