'Look like a girl. Think like a MAN': Outrage on Twitter over  'sexist' advert

Stationery company Bic has been forced to apologise for an advert celebrating Women's Day which encourages workers to 'Think like a man.'

The South African campaign featured an image of a business woman accompanied by the words 'look like a girl, act like a lady, think like a man, work like a boss'.

The bizarre and contradictory choice of words has attracted a Twitter storm of outraged comments from offended men and women.

Jennifer Nonsense remarked: 'I got stuck at the part where Bic  wants us to look like girls. Would you tell men to look like boys?'

Girl on the Net tweeted: Look like a girl, Act like a lady, Think like a supervillain, Work to destroy the Bic corporation.'

The company has since taken to their Facebook page twice to apologise after removing their first comment from their page.

Its initial statement read: 'We would like to apologise to all our fans who took offence to our recent Women's Day Post. We can assure you that we meant it in the most empowering way possible and in no way derogatory towards women.

'We took the quote from a "Women in Business" blog site (link) The blog site explains the quote and what its intentions were when it was written. Bic believe in celebrating women and the powerful contribution women make to our society.'

SOURCE